Marketing de son blog : règle des 4 P

Pour réécrire apres tant d'attente, il me fallait bien tomber sur article résumant assez bien

D'après Michel Leblanc (via FredCavazza)  les quatre composantes essentielles d'un (bon) blog :

• Passion, où il convient de se trouver un ou deux sujets de prédilection qui vous passionne ; pas de probllème, j'en ai toujours de nombreux en stock ;)
• Puposeful, qui peut se traduire par ciblé (sur un sujet, une audience) ; les professionnels en relation avec le web comme média de vente, souhaitant débattre, découvrir, échanger
• Present, où il faut savoir parler de sujets de l'actualité présente ; ou passée et à venir non ?
• Positional, où l'auteur recommande de prendre position et de s'y tenir. Je l'assume et le revendique, je crois même que c'est avant toute chose, ce que je recherche sur un blog, aussi je m'applique à faire de même !

Comments

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Ces 4 p me semblent très pertinents. Néanmoins, en tant que fan de Seth Godin, le gourou de tout bon marketeur qui se respecte, il existe un 5ème P : celui de la singularité que Seth Godin appelle 'Purple Cow' ;))

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